What to know before launching your first business video project
Photo by Luis Morera on Unsplash
Thinking about making your very first business video? That’s exciting—and a bit daunting, right? No matter, if it’s a promo, explainer, or behind-the-scenes clip, video, is a very powerful way to engage with your audience and bring your brand to life.
But before you hit the “record” button, there are some things you really need to know in order to save time, money, and a great deal of unnecessary stress. From planning and scripting to knowing your goals and choosing the right platform, the basics must be right. Let’s dissect it all so your first business video not only looks awesome, but it performs.
Consider hiring pros to take your video to the next level
If you’re committed to creating a solid first impression, investing in video production can be one of the wisest moves you’ll ever make. While DIY videos can suffice for instant updates or social media posts, a business video—particularly one designed to launch your brand or describe a principal product—has to look and sound professional.
Professionals do not just bring high-quality gear, but storytelling experience, editing skills, and a sharp visual eye that will deliver your message powerfully and clearly. As seen on The Jasper Picture Company website, professionals will assist you in translating your vision into a compelling story that resonates with your audience and communicates the credibility of your brand. When a lot is at stake, paying for expert help will save time and hassle and will yield far better results.
Define your goals and target audience clearly
Before diving into production, you need to have a very good concept of why you’re creating a video and for whom. Are you introducing your brand, explaining a product, or trying to get sign-ups? Each of these goals will impact your message, tone, style, and even the length of the video.
Likewise, knowing your audience—who they are, what they care about, their pain points, and how they consume content—can be the difference between engagement and the reverse. A video that tries to be everything to everybody will likely end up being something to nobody.
Take a moment to define your objective and target viewer persona. This clarity upfront will guide every creative and technical decision moving forward.
Plan every detail before you press record
Even the most seemingly impromptu videos are typically the result of advance planning. From scripting to story-boarding out scenes, a detailed plan saves time on the shoot and ensures your message stays on track. Decide what shots you’ll need, what mood you want your video to be in, and where you want to instruct the audience to act.
If you’re filming on location, consider lighting, background noise, and permits where necessary. And budget wisely too—include equipment expenses, editing, talent, and advertising. The more precise your planning phase, the smoother the actual production will go, and the more professional-looking and polished your video will be.
Choose the right platform and optimize accordingly
Image by antonbe from Pixabay
Where you upload your video is equally as important as what’s in it. Each platform—YouTube, Instagram, LinkedIn, or TikTok—has its own tone, rules, and culture. A polished explainer will kill on LinkedIn but a short, fun promo could annihilate on Instagram Reels.
It’s not about simply uploading and hoping for the best—you need to take into account things like aspect ratio, video duration, and even file size. And do not even get me started on the finer details like captions, metadata, and a thumb-stopping image. Those are the things that give your video oomph and actually get the work done. Optimization isn’t just techy, it’s how you get your video to leave the impression of where it is being watched.
Getting started with your first business video project is a bold step—and making it exactly right takes more than a camera and an idea. From defining your goals and knowing your audience to choosing cautiously, collaborating with the right people, and optimizing for the correct platform, each decision adds to your video’s success. Fear not, though—when you take the effort to make it right, it’s well worth it. A solid, well-crafted video can create trust, boost engagement, and drive real results for your brand.