Why a sustainable data center is important for your business
The International Telecommunication Union (ITU) forecasts global mobile data traffic by 2030 at 5,016 exabytes (EB). That’s more than 55 billion 4K movies. Data use gives a success advantage, as 97.2% of businesses invest in data and AI, so a sustainable data center is important for your business.
A sustainable data center benefits businesses through energy efficiency and cost reduction, environment sustainability, increased brand recognition and trust, and judicious use of resources.
What is a sustainable data center?
Also called a green data center, a sustainable data center is a service facility for data storage, management, and distribution. It uses new and energy-efficient technologies to lessen environmental impact.
Green data centers, such as sustainable data centers located in Norway, use these solutions:
- Virtualization extension: the operation of various applications and systems through a few servers
- Renewable energy: harnesses natural energy sources, such as solar, wind, and water, to perform its operations without harming the environment
- Economy mode: significantly enhances efficiency and reduces and eliminates carbon emissions to the atmosphere when businesses reuse the equipment
- Improved cooling solutions: equipment and technologies that suck the natural air from the surroundings into the cooling systems
- Management software and systems: data center infrastructure management (DCIM) software and building management systems (BMS) that enable managers to distinguish and document how to efficiently use energy for sustainability
Importance of sustainable data centers for your business
Energy efficiency and cost reduction
A sustainable data center utilizes less energy while providing the same or higher performance. Businesses can efficiently use electricity, saving energy without the need for high-priced power and cooling infrastructures.
You wouldn’t worry about the cost of cooling systems and the extravagant water consumption and usage of the server, thanks to green data centers’ use of colocation services (the renting out spaces to businesses with sustainable power, cooling system, and security for their servers and hardware).
Sustainable data centers use renewable energy besides the latest technologies. This usage lessens energy utilization and business costs. Further your business’s cost reduction by turning off the servers and systems that need upgrade and management.
Wouldn’t it feel satisfying when your business contributes to the environment? Green data centers help your business to operate at its full capacity while advocating environmental sustainability through reduced environmental impact. Your data center must utilize servers, equipment, and technologies with reduced power consumption to bring your business economic benefits.
Increased brand recognition and trust
Become the apple of customers’ eyes when using green data centers. When they see that your business contributes to environmental sustainability and solving environmental issues, customer recognition and trust in your brand increase.
Sustainable data centers can maintain or even enhance business performance and productivity reaping the following benefits.
As an environmentally responsible business, many customers will be interested in your brand. Everyone takes part in a good cause, so you can then maintain and strengthen your product and service quality while nurturing and accommodating repeat and new customers through your pre- and after- sales services, management, and marketing strategies.
With a good environmental cause, numerous investors will partner with your business. It implies business growth and maintenance of a good relationship with your investors for a long-term collaboration.
Talent acquisition and retention
Your business’s values can also attract talent and employees. You can then have an effective and efficient way of recruiting. Many would want to become part of your company.
Add to the list the efficiency and effectiveness in human resource management when employees become loyal to your company.
Celebrate a low to zero turnover rate when your company’s and employees’ value systems align.
Companies seek partnerships and networks with other companies with shared values and goals. Your network of partners, investors, customers, and vendors will result in collective responsibility and action that will maintain and intensify environmental sustainability.
Judicious use of resources
Sustainable data centers let businesses judiciously use various business and natural resources like energy, space, water, and heat. Business operations and performance will have increased efficiency with decreased energy consumption.
Business with a cause
Sustainable data centers are important because they help establish and develop an effective and trusted business with a good cause for environmental sustainability.