Why are business videos so effective?
Traditionally, text has been the dominant form of business marketing. It was thought to come across as stable, easy to digest, and relatively easy to disseminate. As cultures change, and access to digital platforms which support video footage become increasingly dominant, business videos have blown up.
Business videos are a relatively new form of marketing, and as a result, it’s only natural that many of you might still be trepidatious.
In this article, we speak to 7 Stream Media, a leading video production company. We look at what makes business videos so effective in order to help you make an informed decision as to whether you should use them as part of your marketing strategy.
Increases conversions
Videos are proven to boost conversion rates, and as a result, sales. Something as simple as having a product video on your landing page can lead to an increase in sales of up to 80%. How effective that video will be depends to a certain extent on the niche; increases in CVR are around 101% in electronics, 43% in home and garden, and 113% in gifts.
A separate study showed that around 74% of those who watched an explainer video proceeded to purchase the product in question. Videos increase consumer confidence in a product or service, a confidence that translates to an increased willingness to convert a sale.
SEO benefits
While Google used to primarily use text and keywords to rank online content, those days are now long gone. Among the roughly 200 metrics analysed by Google when ranking content, there’s now a big preference for sites with videos.
One statistic found by Moovly is that your chances of showing up first on Google are a whopping 53 times higher if you have a video embedded in your site. People love to consume information via videos, and Google has as a result rewarded video content handsomely.
Engaging
While text content requires active concentration to decipher what it contains, watching videos can be an incredibly passive way of consuming engaging content. People often don’t have the energy to read long pieces of content during their lunch break or on the way to work, but will happily watch a video.
Videos are often fun, engaging, and easy to watch. As a result, more people click on them, increasing the number of people exposed to your business-related content. Failing to use business videos can end up alienating an entire demographic, or even just people who don’t have the time or energy to read long blog posts and product descriptions.
Mobile friendly
Finally, as more and more people use their phones to browse the internet, it has become imperative to use forms of media that are mobile-friendly. Videos are one of the most mobile optimised forms of media, which is reflected in the stat that 90% of consumers watch videos on their phones. Creating and sharing business videos is an effective way of engaging consumers on mobile devices, which in turn has a massive positive effect on SEO ranking.
