Why brands should be integrating artificial intelligence
Artificial Intelligence is rapidly changing the way that marketers transform their digital strategy. Implementing a data-led approach can help businesses improve the customer journey and in several ways, help marketers to better understand their customer’s habits . Understanding artificial intelligence tools is key for brands to streamline their marketing efforts using AI solutions.
AI is changing the landscape of marketing and digital marketing agency; Hit Search share their stance on why retail brands should utilise the latest go-to technology to their advantage.
Andrew Donaldson, strategy director at Hit Search, supports the use of cutting-edge AI research, which allows brands to learn and optimise digital strategies in several ways. Here, the SEO agency share four ways artificial intelligence can change retail marketer’s digital marketing strategies for the better:
1. Voice Search & SEO
Voice search technology and AI combined are changing how marketers conduct their digital strategy and their SEO strategy. Enhanced artificial intelligence can assist retail brands, when used correctly. Start by adjusting your SEO strategy, in support of voice search. Recognising long-tail, conversational search terms is imperative to display your brand throughout the customer’s user journey.
2. Chatbot Technology
Ecommerce sites should use AI technology to their advantage and tailor the customer experience to shopper’s needs. Resolving customer queries across several platforms; including social media channels, is the simplest way to make an impact on customers, increase brand loyalty and improve customer retention. Bots can create a lucrative shopping experience and with many customers willing to shop via bots, the positive impact they have on the user’s experience is huge for ecommerce retailers.
3. Content Marketing is King
The old saying ‘Content is king’ has never carried more weight since the introduction of AI. Redefining content marketing strategies, using the insights gained from AI technology will aid content marketers with the ability to tailor a cohesive content approach. This can be achieved by creating content targeting specific keywords, planning blog posts that align with consumer’s shopping habits and creating personalised content that will result in a data-driven marketing approach.
4. Improved Paid Ad Campaigns
Artificial intelligence software is integral when running ad campaigns. Paid media will continue to evolve and increase the efficiency of paid search and social campaigns. AI allows marketers to hyper-target shoppers, based on lifestyle actions and voice search behaviour, who are already in the decision-making phase and ready to purchase, making reaching your target audience far easier.
There are many ways in which artificial intelligence data can improve and strengthen marketing campaigns to streamline the way in which brands connect and influence new and returning customers throughout the user journey.