Why is organic SEO good for your business?
In a climate where businesses are finding it more and more challenging to get into the top 10 per cent, people are becoming even more eager to pay a premium to get more eyes on their website or product.
But back when lots of keywords and spamming would have gotten you seen more, Google has become pretty intelligent over the years and has become more impartial and honest with how it distributes rankings. The days when keyword stuffing would help your websites are long gone – now it would probably hinder it.
So, whilst some organisations favour paying out directly to Google (PPC) to get the best leads, building ‘organic’ or ‘natural’ SEO is better and more beneficial in the long-term as a business strategy. We spoke to the team at Complete White Label to understand why organic SEO is good for your business.
What is organic SEO?
Organic SEO or Organic Search Engine Optimisation is a process that, if performed correctly, can increase your website’s online presence.
Organic SEO is all about increasing and focusing on the quantity and quality of your backlinks and your on-page content instead of altering or falsifying the data on your webpage.
What are great organic SEO practices?
There are so many things that you can do to optimise your site and gain organic traffic to your webpage, such as:
- Promotion – Promoting your site on other relevant sites and social media with sharable links will help get your site seen across different platforms.
- Content – Making unique, original content that is clear and concise and using keywords in the proper context, along with relevant links from websites that relate to your products or business, will help your page be seen organically.
- Optimising images – Making sure that the title and alt tags use the appropriate keywords will help search engines index and understand them correctly, which would mean more organic flow to your website.
- Keywords – You should use keywords everywhere on your site but in a way that makes sense and not just putting them in for no reason. Making sure to use keywords associated with your site in the titles, descriptions, backlinks, and link-text will all help get your webpage seen organically.
Why is organic SEO so important?
Your website is an extension of yourself and your business, so having organic SEO is essential for your credibility as a business. You want people to come to your page because they are intrigued by what you are selling or saying, not just because you popped up on Google.
Organic SEO is a long term game but one that can be highly beneficial and more cost-effective than other marketing tactics.
The more your site grows in traffic and organic rankings, the more exposure you will see your site get, meaning more conversions and clicks. Over time you will slowly see the improvements of doing organic SEO without doing too much as a business owner – no more paying for advertising fees or constantly updating content for you!
Organic SEO is an integral part of the digital marketing strategy. It can even help your site be taken to a “viral level” if performed correctly because you will not only get seen by word of mouth, but Google can show your website to searchers because it knows you’re a good fit for what they’re looking for.
By doing Organic SEO, you are being open and transparent, showing your genuine authenticity by allowing people to find you organically. The goal is to be the most relevant site in your target market space.
