Why WordPress is the best CMS you can use for your website
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Nowadays, over 40% of all active websites are powered by WordPress. This is a notable success, especially if we consider how harsh competition can be. If you don’t own a website or never thought of creating one, this is probably a mystery to you.
WordPress is a pioneer in its industry. It used to be a simple blogger platform back in the days, but developers never stopped making it better. They added thousands of new features and plugins and ensured WP can work for pretty much any website. At its core, WP operates on open-source software, which means it is free, flexible, and extremely connectable.
Why should you choose WordPress?
Even newbies can customize it
There are millions of WordPress sites out there, and not all of them belong to expert developers. This platform is simple and easy to use and comes with a dashboard of functionalities everyone can understand. Over the years, it has been effectively used by people with no coding skills at all. The tools they need are already available, and so are plugins and themes. You can build a dynamic and beautiful website within hours.
Here’s some even better news. Once the site is live, managing it is even easier. You are not on your own, as WP keeps adding tools and themes to improve user experience.
It offers an amazing number of themes and plugins
In this aspect, WP has no competition. It can even overwhelm you with plugins and pre-built themes, and it keeps adding such daily.
For example, if you want to create a portfolio for yourself, you can pick a portfolio WordPress theme out of the many out there and start customizing it to your liking.
It features SEO optimization, which means that the site won’t only be beautiful, but also rank higher on search engines. Quality is impeccable, as every WP site is user-friendly and scales easily on any device or operating system. When it comes to customization, the sky is the limit.
Next to the themes, there are many plugins to meet different needs. You can build a membership website, sell services online, or share video content.
Nevertheless, we advise you to keep things as simple as possible. The more choices you get, the more confused you will be, so don’t pack items you don’t need. A large number of installed plugins can wear the site down and make it slower, so be careful. What you need, more than anything else, is an optimized performance at all times.
Facilitated management of metadata
Metadata and optimized titles give your site a competitive edge on search engines. This is how Google or similar providers interpret the importance and relevance of any website.
The right metadata helps engine crawlers understand what the website does, and why it is important to share this content.
In short, this is not something you want to mess up.
A good way to proceed is to enrich metadata with relevant keywords, such as the engines recognize. WordPress helps you here with Yoast and many similar plugins. These plugins add metadata to each post before you’ve published it.
Fast loading times
Search engines also rank websites according to page speed, in particular Google. If your website is slow and users are frustrated by it, you shouldn’t expect high SERPs.
On a positive note, WordPress solves this problem too. It offers ShortPixel Image Optimizer, for instance. the plugin compresses digital content and PDF files to reduce loading times. Next to it, there is WPOptimize which clears the database from unnecessary information and helps the page load faster.
The most versatile CMS out there
Millions of users are working with WordPress, and still, there are not two identical sites on the web. That’s how versatile this platform is.
Thanks to the themes and plugins, as well as its open-source nature, WordPress lets you experiment over and over again. You can use it for any website you want, and not just blogs, as many users believe.
WordPress caters to the needs of single life coaches as well as it does to multi-national corporations, and that is its beauty. It is used by non-profits, schools, global superstars, and startups alike. If you want to sell products online, it will let you build your online store.
Awesome, isn’t it?
Fully mobile optimized
WordPress follows trends, which is also a reason to consider it. Nowadays, when most users access websites via hand-held devices, WP makes sure each page is optimized to such screen ratios and that it loads fast. This functionality is built-in, which means you don’t have to choose a particular theme or plugin. The magic just happens.
Even if you are a beginner, you won’t need coding skills. WordPress ensures a seamless and hassle-free experience for website owners and their visitors.
Very secure
Of course, there is no such thing as bulletproof security on the web. Yet, the websites built with WordPress come pretty close to this level. The reason is that the platform is regularly updated and checked and can already respond to the most common vulnerabilities. Therefore, leave the security concerns aside and focus on the looks of your website.
To further minimize the risks, update your website regularly and download the newest versions of your themes.
Integrates seamlessly with leading software
All websites have a particular goal, be that an informative news portal or an eCommerce shop. It doesn’t matter what you want to achieve – WordPress will provide you with the right tools to do it. It integrates with all the best-known solutions. Among them are social media, email marketing apps, business intelligence, shopping carts, etc.
The best part about this trend is that it won’t stop. The more popular it gets, the more connections it will offer. Be that a plugin or an API connection, WordPress will take your website where it needs to be.
Supports your social media activity
Nowadays, we can’t imagine running an online campaign without social media. Even if you’re old school, you can’t ignore the benefits of marketing on Facebook or Twitter.
Moreover, the better you perform on social media, the better your SEO ranking will be.
In short, this means that any modern marketer should align their website with their social media profile. WordPress makes this possible.
Thanks to it, you can introduce and customize social media buttons directly on the website. This way, you make it easy for visitors to follow you there and share your content. You can even replicate the social media feed on the website.
