Why you need a social media marketing strategy
Whether you use social media for business purposes or for your own personal use, everyone wants to grow their audience and increase awareness of their brand on the internet. Social media is a great tool to help improve your business and social media marketing, and is now essential for businesses these days. Without a good social media strategy, you may miss out on potential customers.
It is essential to have a social media marketing strategy but if you are new to social media you might not know the benefits of this, so here are a few reasons why you should invest in a social media marketing strategy:
For branding
Social media marketing is used for branding which is when you display your businesses personality through social media. This is necessary because it is one of the best ways to connect with your target audience. If you’re brand well, especially when using branded hashtags, or taking part in hashtag challenges, on social media you attract new customers and also create loyal customers so it is important to establish an online brand presence that is consistent and recognizable. Brands don’t sell a product, they sell a lifestyle. When you sell your customers a lifestyle you make them believe that the product in focus will help them achieve a better quality of living or help them grasp the kind of lifestyle they are aiming for.
Branding is very important.
Engage with users
Another thing you can do is engage with other users and customers. This is beneficial for many reasons, a few of these reasons include:
- It increases communication and interaction.
- Provides limitless market potential.
- Boost website traffic.
- You obtain sales leads.
- Increases referral rate.
Engaging is also a good way to create customer loyalty which is important because you want to build a community around your brand and product and you want people to keep using and coming back to purchase your product. In America more than 50% of people who follow their favourite brands on social media are more loyal than those who don’t.
Engaging also humanizes your brand which is good because it creates a deeper connection between you and your audience and creates a sense of trust between you and your followers. Overall, humanizing your brand creates a positive relationship between your business and the customer.
There are influencers
An influencer is a prominent person with a large following on social media who specializes in a certain niche and creates content to support that niche market. They usually collaborate with brands and businesses on social media and have a strong, loyal following. Every social media network has influencers and using them can help your brand or business because you have the opportunity to reach their followers, it creates awareness about your brand and it could lead to you gaining more followers and customers. Using influencers is a great marketing strategy.
Conversion
These days you do not need to look far for customers, you just need to log onto social media and increase your follower count. 3 of the most popular social media platforms are tiktok with 689 million users, twitter with 330 million users and Instagram with a whopping 1.074 billion users. All of these users are potential customers and it is your job to try and convert them from user to customer. Because of the sheer masses of people on social media, there is a lot of potential to drive traffic to your website. Social media is a very effective tool for:
- Gaining new leads.
- Moving people through your sales funnel.
- Helping achieve your marketing goals.
At the end of the day when you look at it from the outside in, it may seem complicated when you do not have the sufficient knowledge, but once you understand how social media works and the fundamentals of a social media marketing strategy, it becomes simple. Remember, there are many benefits to having a social media marketing strategy. You should always keep your focus on branding, engage with your users, always make use of influencers and invest your time in conversion to convert users into customers. By following the above mentioned steps and being consistent, your brand is sure to smell success on social media.
