WordPress for business: What are the most important technical benefits?
When it comes to creating a website, you’ll probably find that many people use WordPress as their platform of choice and specialized web hosting services as their hosting plan.
You might wonder why they choose this CMS over other content management systems. Well, in this article, I’ll provide six significant technical benefits that WordPress has over its competitors.
Let’s get started.
1. Simplicity and ease of use
WordPress is easier to use compared to other content management systems. It doesn’t require a lot of technical knowledge or coding skills.
Instead, users can choose one of the themes provided from WordPress and use it as their base when creating a website.
WordPress also has a very intuitive interface that’s easy to navigate. Its dashboard allows you to set up new pages, posts easily, set categories, and change plenty of settings with ease.
2. Scalability
One of WordPress’s best features is the ability to improve your website by using plugins. They’re essentially add-ons that add new functionalities to your website. For example, if you want to create an eCommerce site, you can install the WooCommerce plugin and have a fully functional online store in minutes.
There are many plugins available at WordPress’s plugin store and other third-party plugins, both free and premium. So you grow your website as big as you need it to be and add extra features and functionalities without having to worry about your site becoming slower.
3. SEO-friendly
WordPress’s code is clean and straightforward, so search engines can easily read and rank the content on your website. It also allows you to add meta titles, tags, and descriptions for each of your posts, pages, and images, all from their dashboard.
WordPress also has many SEO plugins that can significantly improve your site’s search engine ranking and provide many recommendations of what elements can be optimized on your website.
4. Responsiveness
Almost 60% of all online traffic comes from mobile phones. Therefore, you need to make sure that your website is optimized for different devices such as desktops, tablets, and mobiles.
Luckily, most of WordPress’s themes are fully responsive from the get-go. However, you’ll still need to make sure additional plugins and other website elements work smoothly too.
One of the easier ways to make your website fully responsive is to use auto-responsive columns in Gutenberg – WordPress’s newest block editor.
5. Supports multisite
If you want your website to have a global presence, the best way to reach as many people as possible is by creating localized content in your users’ native languages. To do this, you can utilize WordPress’s multisite option to create a multilingual network.
Multisite means that you can create a network of WordPress sites and manage them from one dashboard. They’ll share the same themes and plugins, so it’s easier to build and maintain all of your websites.
If you want to create a multisite, you can use the WPML plugin to translate and optimize the content.
6. Security
While no software is ever free from vulnerabilities, WordPress tries its best to minimize malicious attacks by providing regular updates on its software, plugins, and themes.
WordPress has an auto-update feature, so you don’t miss any critical updates. Although, if there is a significant update, you’ll be asked to read through the changes first.
WordPress also collaborates with third-party themes and plugins to minimize security vulnerabilities because that’s where 55.9% of WordPress hacking comes from.
Conclusion
Now that you know the six significant technical benefits of WordPress, you can decide whether that’s enough for your business website. Keep in mind that no platform is 100% secure without additional effort. However, some require more work than others.
Hopefully, this article provides enough information to decide whether WordPress is the right choice for you.
Good luck!
