You should choose an industry-specific SEO service provider, and here’s why

Search engine optimization has long been a tried and tested technique for massively improving your brand’s reach via search engines (typically referring to Google). However, it has evolved enormously from the old days when one could simply throw thousands of links at a site and watch it rank over comparatively better results. Moreover, it is a constantly evolving landscape that requires a keen understanding of the intricacies and nuances involved. This post will focus on one such nuance, namely industry-specific SEO, and why you really need to be focusing your efforts on this side of things rather than taking a scattergun approach so commonly loved by lower-quality SEO consultants.

They can create campaigns tailored to your industry

When it comes to making the most of your efforts, industry-specific SEOs can better create campaigns that are accurately tailored towards whatever they believe the client is looking for. With deep knowledge of a particular vertical, these consultants understand the unique needs, language (as in the type of mannerisms and way of speaking), and behaviors within that particular sector. A large part of it will also depend on how you correctly utilize GMB (more on that later), but according to the experts at Relentless Digital, you might need it evaluated by those in the know to ensure it gathers the right kidneys of leads you need to increase revenue. Their familiarity with industry competitors allows them to benchmark best practices and identify gaps. Rather than taking a one-size-fits-all approach, these consultants can dive deep into an organization’s offerings, target market, and goals to develop campaigns customized to drive qualified prospects through the funnel in a way that matters most to their business.

In-depth knowledge of industry trends

Going a mile deep and an inch wide is usually the best policy when it comes to SEO, and this is particularly pertinent when discussing a specific industry. With years of experience focused entirely on a single vertical, these consultants understood the nuances of how customer needs must be approached and met. The better ones will deeply research emerging trends and shifting regulations (which can be vital when it comes to providing information in industries like law and healthcare), as well as other macro factors that could present new opportunities or challenges. This ability to foresee where an industry is headed enables them to develop forward-looking SEO roadmaps for their clients, dramatically enhancing their ability to attract new customers. Rather than generic strategies that everyone else will be following, their plans will capitalize on the latest techniques and messaging perfectly tailored towards their target audience at that moment in time.  

Understanding of your target audience

By focusing your optimization efforts on keywords and topics relevant to a specific industry, you can gain a deeper insight into that industry’s pain points, challenges, and, most importantly, opportunities. In reality, this involves a far deeper way of working than regular off-the-shelf SEO but can yield dramatically superior results when performed well. Only you or those embedded in the industry will have the understanding necessary to “speak” to those searching for results and thus be able to create content and tactics geared around this information.

They will have familiarity with relevant keywords

Keywords are still a vital part of the SEO process, and even though they have taken a slight back foot in recent times, an SEO strategy without keyword usage is like a wedding without a cake! The primary difference these days to the past is that content should have more of a focus on topics rather than keywords alone, but when used correctly, you can garner awe-inspiring results. Nonetheless, without knowing how to talk to your customers, you will never truly be able to create the kind of content that attracts the right eyeballs or converts efficiently.

They will know how to correctly set up your Google My Business account

A Google My Business (GMB) account refers to the local business listing and profile that a company creates and maintains on Google Search and Maps. Setting up a free GMB account allows a business to stand out from competitors by claiming and verifying ownership of their business location in Google. Through targeting a specific sector with keyword research and profile creation, one gains valuable insights into that industry’s common business categories, attributes, and location-based search behaviors. This targeted perspective allows them to select the most relevant business categories and location attributes that best represent how customers in that industry will search. Proper setup in this manner maximizes visibility to local customers in the industry who need the specific services or products offered.

SEO has been, is, and will be for a long time to come, the best way to attract business to your website. However, when you take a more focused approach regarding an industry, you can gain increased results.

04/12/2023