5 reasons why Instagram marketing is important for your business
Instagram is a popular social networking app that started as a photo-sharing app but has slowly transformed itself to do much more than still photos. Now, it is a popular app for sharing photos, videos, live feeds, video stories, and many types of content.
Given the popularity and massive reach of the app, it is incredibly engaging and can help your content go viral if it resonates with the audience.
Thanks to its rising popularity, Instagram is nowadays considered the most widely accepted marketing tool. Instagram marketing has made it easy to sell products online and market brand services without investing a large budget.
The platform is popular, especially among the younger generation, who are increasingly using smartphones for more than just browsing social media platforms. Instagram offers multiple options for businesses to reach this target group.
Instagram marketing is a channel brand can no longer ignore as:
- It is the 4th most used social media platform, with 1.3 million daily active global users
- The age group of 18 to 34-year-olds makes up the biggest share of Instagram’s audience
- India has the most Instagram users worldwide, with 201 million users, followed by the USA, Brazil, Indonesia, and Russia
- 9 out of 10 users watch Instagram videos weekly
- Instagram is also a popular discovery platform, as 1 in 2 people have used Instagram to search and discover new brands
Given the popularity and reach of videos on Instagram, it is no wonder that the demand for an Instagram video maker is continuously growing. While the video is the most popular content format on Instagram, there is so much more brands can do to market their business on this popular social media platform.
In this write-up, we will find the reasons why Instagram marketing is essential for your business.
It helps you reach a large base of customers
The number of Instagram users is the highest compared to all the other social media users and has vast engagement. Businesses also prefer to be active on Instagram as it enables them to promote their products and services by creating stories, uploading special offers, and selling with the power of Instagram marketing.
In addition, 44% of people use Instagram to shop weekly, making it an excellent platform for reaching many target customers.
It helps you get more sales
58% of users in a survey said that they’re more interested in a brand after seeing an Instagram Story shared by the brand.
Businesses have also acquired a lot of new customers thanks to Instagram marketing, and the platform is ideal for generating new leads and converting your target audience. The platform allows businesses to target specific customers based on their choices and preferences, enabling a more targeted and focused outreach.
Businesses can also use Instagram advertising along with highly engaging and impactful content marketing options, wherein the brand can showcase the value they can bring to their customers.
Additionally, the platform can be used for direct sales, as it is effortless and convenient for the customer to discover new products, find or search for similar products and directly buy the product from the seller.
It helps you study the customers and know them better
Instagram is also a great platform to understand and engage with your audience, and it no doubt helps you know about the customers’ preferences, likes, dislikes, and buying habits by being in touch with them.
In addition, businesses interact with their target audience through various Instagram contests, questionnaires, competitions, and giveaways, enabling them to understand their target audience’s buying habits, budgets, product preferences, and other vital details.
It is an excellent channel for influencer marketing
Influencer marketing usually consists of endorsements and product advertisements from an influencer or thought-leader in your select industry or segment. The influencer can be a celebrity, a trendsetter, or any person who has massive followers and is also perceived as a specialist in the selected domain.
Many companies work with influencers to increase their brand acceptance and recognition.
As per an influencer marketing agency survey, Instagram has emerged as the top platform for influencer marketing. This is due to the platform’s variety of content formats and engaging content focus, allowing customers to get information in a bite-sized and easy-to-consume format.
It is extremely popular for video content
Instagram introduced a special section for videos called IGTV (Instagram TV) and combined in-feed video posts to boost the ability of the platform to gain vitality even for video content. Ever since, it has emerged as an excellent choice for video sharing and has even carved a niche for videos like Instagram Stories, Instagram Live (which allows you to share a video live and engage with your audience), Instagram Reels, and feature videos.
Despite YouTube being the top platform for sharing videos, Instagram is known to gain higher engagement and conversion thanks to its impactful format and popularity in the short format video segment.
Since Instagram videos are mobile optimized (meaning it is usually in a square and vertical format to showcase optimally on a smartphone or hand-held device screen), it needs to be edited and tweaked correctly.
An Insta video editor is ideal for this optimization, ensuring that you can get the proper video format and resolution and add graphics and animation that can captivate the audience.
In summary
Instagram is an excellent platform to market your business, and these key factors indicate why brands are increasingly using the platform to promote their products and services.
However, the power of Instagram and any other social media is not just about what kind of content you create but also how it is marked, crafted, and optimized for the platform.
Be it videos, photos, or any other content type for Instagram, ensure you understand your audience’s preferences and the viral or trending content at the particular time. It is essential to use a suitable format and build it per the latest trend to get it viral and indirectly reach a wider audience.
