7 benefits of direct mail automation

Mailing clients and potential customers used to mean physically stuffing envelopes and heading down the mailbox, or having couriers pick up bins of overflowing mail, but that’s not necessarily the case these days. Direct mail will always have some value for businesses, especially the marketing departments, however, the traditional way of sending mail can be inconvenient and burdensome, especially for the employees. Traditional mailing methods require a significant investment of time and money, not to mention the time your human resources spend on the task. 

So how can you strengthen your direct mail strategy without compromising your time and other resources? Thanks to the continuous evolution of technology and modernization, direct mail automation has been made possible. Direct mail automation involves sending out mail through streamlined sending platforms, making the mailing delivery process quick and efficient. The traditional mundane task of manually printing direct mails is not only time-consuming, but it also creates a high risk of errors which can require more time and money being required to fix. New modern mail automation equips you with the technological tools that allow you to increase production while minimizing the risk of errors.  

To help understand how direct mail automation could enhance your business operations, here are seven benefits of direct mail automation, to show how it could be a perfect solution for your manual mailing system.

• It’s time efficient

Choosing to utilize direct mail automation software means you and your staff won’t have to spend excessive time printing mail, stuffing envelopes, and sending them off to post offices manually. This manual process can take up a lot of time, and be costly in terms of employee wages and physical paper resources. One of the biggest benefits of direct mailing automation, is that it can automate all the mail designing, printing, and sending procedures, so your employees won’t have to spend long shifts working on these repetitive tasks. This frees up your employees, allowing them to focus on other parts of their job, increasing their opportunities to experience professional growth. 

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  It allows for mail personalization

One reason a business might always use direct mail in their operations, is to increase their brand awareness and maintain solid relationships with their clients. To increase your chances of developing long-term relationships with your customers and make them remember your brand identity, it’s always best to personalize your mails, the best way you personalized your communications is through direct mail automation. Since this service can already save you plenty of time from manual printing and sending, you have more time to be creative with your client outreach mail, and make sure your notes and newsletters personally connect with your target clients. The more your clients feel connect to your communications, the higher your response rate will be. Overall, this software can efficiently helping your business boost its productivity by allowing your employees to focus on other tasks, and spend more time crafting engaging mail content.

• It can save you money

The traditional direct mailing process is not only time-consuming, but it also demands a massive amount of investment into your resources such as paper, printers, envelopes, and most especially, your workforce. The good news is, automated direct mail can complete the entire manual process with only a few clicks. You don’t have to worry about refilling your printing supplies, since this software will have everything processed digitally for you.   

• Reduces risk and increases accuracy 

The automated direct mail software consists of CRM (Customer Relationship Management) integration – uniformed connectivity between the clients and your company. This feature gathers all the addresses from your company’s database and uses this as a reference whenever your company sends out mails in a bundle. This process makes sure that each mail you send is going to be delivered to the correct address. By contrast, the traditional manual mail methods have a higher risk of error, because your staff may try to increase your production, and try to sending off the mailing items too quickly, which could lead to mistakes. Unfortunately, even one wrong email can be enough to endanger your relationship with your clients, and prevent them from doing business with you again in the future.

• It can be used for mass mailing

As mentioned, the direct mail automation software consists of CRM integration which provides you with a list of addresses to send off your mails to numerous recipients. This means direct mail software makes it possible for you to send off mails to a large group of recipients simultaneously, all in one click and without any additional cost. You no longer have to spend days printing large numbers of mailing items for your recipients, since the software can do that smoothly within a few minutes and without any hassle.

• Your mail will be trackable

The traditional direct mailing process may be trackable, but only if you’re consistently visiting the post office, and following up on your mails’ status, which can take up a lot of your time and energy. With automated direct mail, you can easily add a QR code to your mail or ask for a trackable link so you can easily view and report on the status of your mail campaigns. This also allows you to gather insights and feedback from client, which you can use to further improve your marketing and mailing strategy.

• You can create event-based mail

Another unique benefit you can reap from using automated direct mail, is it allows you to send mails to your customers at the right time using trigger-based direct mail. For instance, if you’re offering promos and price discounts for an upcoming festival, you can customize a direct mail for that specific event, then schedule the mail campaign to be launched on a set date. Creating event-based mails can boost your company’s response rate and retention, while enabling you to prepare early.

The bottom line

Now that you’re aware of the plethora of benefits you can reap from using automated direct mail, you can formulate a decision on which direct mail tool will best suit your type of business operations. 

You no longer have to strain your staff with the mundane tasks of manual mailing, and can instead increase your productivity and work efficiency with this innovative tool. Make things easier for you, your team, and your clients, and sign yourself up for direct mail automation now.

30/03/2021