Not for the first time has Toyota, notionally the world’s biggest carmaker, hinted at a new model sure to turn desire to ’11’ on the dial, highlights Iain Robertson, only to restrict the markets into which it would retail and, in the case of the Gazoo Racing Corolla, which uses the rally-ready Yaris GR as its […]
When it comes to data security, there are a few key methods that companies use to protect their information: data masking and encryption. Both of these methods have their own benefits and drawbacks, but what’s the difference between them? Data masking is a process that replaces confidential information with dummy data. Encryption, on the other […]
After a 2020 that was hit hard by the coronavirus pandemic, the construction industry experienced a recovery in 2021, with output increasing by 12.7%. Even so, there’s no denying that there are plenty of challenges facing tradespeople right now, especially given the lengthy delays in the supply chain allied with the rising cost of raw […]
Growth is critical to any business, especially when you have a small business. Growth can help you reach your goals and ensure the company keeps going. Whether adding new equipment, hiring more staff, or investing in marketing, it is never cheap to invest in your small business. Finding funding for this expensive undertaking can be […]
Around six years ago, Iain Robertson carried out a small marketing task for Lotus Sportscars during which time he was privy to some of the firm’s advanced styling exercises, while the Proton connection was just about alive and an all-new SUV model was clearly on the cards…while the inspiration remained, Eletre is a different proposition altogether. For […]
As humans, we seek protection and security at every big or small life stage. This sense of surety comes from our need for comfort and safety. At different points of our life, we seek this assurance in several forms or from varied persons. As we grow old, this sense of assurance comes from financial independence. […]
Managing your finances at a time when global inflation is at its apogee can be challenging. Add a setback like an accident to the mix, and one might find himself staring at medical bills, car repair or replacement expenses, including loss of income resulting from the mishap. Car accidents can shake your finances, especially if […]
A trucking business, like all enterprises, runs into working capital and cash flow problems every once in a while. In a fast-moving business landscape, however, leaving these problems unaddressed could cause business failure in the near future. Fortunately, trucking loans can help keep these enterprises from folding to working capital or cash flow pressure. There […]
Hiring a public relations (PR) firm can be a profitable business strategy. It comprises experts who can strategically build and maintain your company’s image while forming a strong brand rapport with consumers. A PR firm’s strategy aligns with your brand’s mission, vision, goals, and target audience. The following are some benefits of hiring an excellent […]
Almost every online marketer knows and appreciates Google’s powerful dominance of online search. Google currently owns over 70% of the search market share. But it doesn’t end there; Google also captures a massive 85% of all mobile traffic. It’s no secret that marketers tweak their online marketing efforts to fully exploit Google algorithms and increase […]
